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Senior Assistant Director Graduate Admission: Marketing and Communications

Employment Opportunity

The College encourages and supports employees who seek to pursue internal positions and promotional opportunities. Current employees should apply online and contact the Office of Human Resources, if interested in applying for an open position.

Job Detail

Campus Location Boston Campus
Working Title Senior Assistant Director Graduate Admission: Marketing and Communications

The Office of Graduate Admission seeks an experienced recruitment professional to serve in a multifaceted role as both the point person for prospective students interested in a portfolio of programs and as the marketing and communication lead for graduate admissions.
As the marketing and communication lead, this individual will oversee the ongoing development and implementation of a robust multi-channel communication strategy and aid in the development of the overall marketing strategy.

As a member of the Graduate Admission team, this individual will have a key role in determining and evaluating new marketing initiatives and tactics to help meet the College’s graduate enrollment goals. This person serves as graduate admission’s primary representative when working with enrollment marketing on the development and deployment of our multi-channel communication strategy. Additional responsibilities include; development the deployment of key communication via print, email, social media and other new emerging communication channels and utilizing a thorough understanding of our enrollment lifecycle to continuously seeks out ways to drive conversion at key stages in the process.

In addition, the Sr. Assistant Director is also responsible for maintaining the graduate admissions website content; ensuring that the content is up-to-date, reads well and is consistent with institutional brand standards. Other primary areas of responsibility include application portal updates, admission decision letters, fellowship/scholarship award letters and all other communication for the graduate admission office. The Sr. Assistant Director considers the flow of communication to prospective students and newly admitted students coming from all other office on campus in order to ensure the student experience is seamless and that all communications are well coordinated.

The Sr. Assistant Director is also responsible for seeking out marketing opportunities through industry associations, conferences and other unique channels. Working closely with each graduate admission program liaison this individual will take the lead in researching new opportunities, partnering with central marketing to develop creatives and ultimately measuring the impact of ads placed.

As the primary admission representative and recruiter for select graduate programs this individual will serve as the main point of contact for prospective students throughout the application cycle and partners closely with the Graduate Program Directors on ongoing program updates and the admission review process. Additionally, representing the College at recruitment events domestically and internationally as well as communicate extensively with faculty regarding marketing efforts, enrollment, merit aid, and program updates.

Primary Duties, Responsibilites, and Tasks
Required Knowledge, Skills, and Education (including hardware, software, and equipment)

-Bachelors Degree required
-Strong written and verbal communication skills
-Prior experience within marketing and communications
-Demonstrated project management experience
-Microsoft Office and desktop publishing skills
-Experience using a marketing communication system
-Excellent interpersonal skills

Preferred/Desirable Knowledge, Skills, and Education (including hardware, software, and equipment)

-Marketing and communication experience within a higher education setting
-Experience liaising and working with outside departments, vendors, students, and parents.
-Slate system experience

Required Prior Work Experience

- 4-6 years of professional work experience required.

Special Instructions to Applicants
Diversity Statement

Emerson College believes diversity enriches the educational experience by providing students with the opportunity to learn from individuals who may have different backgrounds, experiences, and perspectives. Engagement with diversity in the curriculum, in our co-curricular offerings, and all other aspects of the College enhances the personal and intellectual growth of all members of our campus community. Emerson is committed to strengthening communities, including our workplace, by fostering the development of the intercultural competencies necessary for meaningful citizenship in an increasingly complex, pluralistic society.

Annual Clery Report

In accordance with the federal Clery and Campus SaVE Acts, Emerson College commits to providing all current and prospective students and employees with access to the annual campus security reports for each of our campuses. This report may be accessed from the Emerson College Police Department website.

Posting Detail Information

Requisition Number FY11/120717STFF
Open Date 04/20/2017
Close Date


Compensation is commensurate with experience and qualifications. Emerson College typically hires qualified candidates between the minimum and 25th percentile of the grade range. Emerson College also offers a comprehensive benefits package.

Benefits Package

Information on Emerson College’s benefits package can be found here.

Classification Title Career IC
Salary Grade 16
Job Family Individual Contributor

Job Duties

Individual Work Activities

Outbound communication
• Serve as the primary point person working with enrollment marketing to coordinate the development and deployment of all graduate admissions communications
• Develop detailed timelines to ensure communications meet key deadlines
• Proof all content being sent from enrollment marketing for readability and accuracy
• Evaluate the effectiveness of our communication strategy
• Drive conversion through assessing the enrollment pipeline and continue to advance our communication strategy
• Collaborate with web managers to ensure that all marketing is consistent and coordinated

Individual Work Activities

Website content

• Manage all Graduate Admission web pages
• Ensure consistency is maintained throughout the website with all updates
• Partner with academics and marketing on content development
• Work with the graduate admission team, enrollment marketing, faculty and Student Ambassadors to develop and maintain an engaging social media strategy
• Seek out continued training and development for the College’s website content management system

Individual Work Activities

Student Service
• Correspond regularly with prospective students throughout the admission lifecycle
• Meet in person with prospective students
• Actively participate in on-campus recruitment and yield events
• Manage program-specific current student ambassadors
• Partner with Graduate Admission Team to identify ways to improve communication at key points in the admission lifecycle

Individual Work Activities

Managing Relationships with Graduate Program Directors

• Correspond regularly with the graduate program directors regarding program updates.
• Prepare reports to assist GPDs with meeting enrollment targets and monitor merit aid offers
• Collaborate with the faculty and enrollment marketing to develop program-specific marketing efforts
• Facilitate the application review process

Individual Work Activities

Enrollment Management Team

• Participate in Enrollment Management wide functions
• Participate in Emerson College undergraduate events when appropriate
• Participate in College wide functions

Requisition Specific Questions

Required fields are indicated with an asterisk (*).

Applicant Documents

Required Documents
  1. Resume or CV
  2. Cover Letter
Optional Documents
  1. References
Last refresh: Friday April 21, 2017 02:13:33 AM